skip to Main Content
cups of creativity

There’s a reason your local coffee shop is buzzing with patrons at their laptops, typing out the next Great American Novel or innovative business idea. A study led by Ravi Mehta, assistant professor at the University of Illinois at Urbana-Champaign, shows that high levels of ambient noise were found to stifle creativity, but moderate noise (around 70 decibels), not peace and quiet, increased participants’ creative performance.

“When the mind is [slightly] distracted, it thinks at a broader, more abstract level,” Mehta says, and creative juices begin to flow.


Thoughts to share?

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

City and state are only displayed in our print magazine if your comment is chosen for publication.


More Like This

5 spoonfuls of ground and whole coffee beans
By Catherine Guthrie
Coffee gets a bad rap, and in excess it can be trouble. But enjoyed in moderation, it has a bright side, too.
By Brian Johnson
One of the world’s most prolific and innovative choreographers offers wisdom on cultivating and sharing your own creative gifts.
Woman listening to headphones and holding kitten
By Karen Olson
Why certain rhythms, sounds, and vibrations can help us reduce stress, create a deep sense of well-being, and even promote healing.
Back To Top