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Behind the Scenes With Bert Jacobs (Video)

Life is good co-founder Bert Jacobs on creating a global brand around simple optimism.

Life is good co-founder Bert Jacobs on creating a global brand around simple optimism.

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By Laine Bergeson Becco, FMCHC
By remaining true to their optimistic natures, Bert Jacobs and his brother parlayed three little words into a multimillion-dollar, do-gooder business.
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